Influencing B2B Tech Purchases: Buyers' Content Preferences by Age and Funnel Stage

Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches? To find out, Arketi surveyed 262 business technology buyers from three generations: Baby Boomer (31% of respondents), Generation X (30%), and Millennial (30%).Read the full article