Making Father’s Day count: How-to tips for email marketers

by Jason Warnock
Holiday-themed email campaigns can be serious revenue drivers for consumer brands. With Father’s Day just around the corner, have you thought about how you will adapt your email marketing strategy to optimize opens, clicks and conversions? Recently, I took a look at the most effective marketing campaigns for Mother’s Day and was surprised by some of the things I found — insi ...Read the full article