Social Media vs. Content: Where Should You Invest?

Content, or social media? Deciding where to put your investment—of money, time, and effort—isn't easy. And the ROI of both is notoriously difficult to measure. Moreover, social media and content marketing are often presented as the same thing, which muddies the matter even more. So how do you decide where to put your efforts? And once you decide, how do you go about it? Wh ...Read the full article