Thirty-six percent of consumers are ready to shame you on social

by Scott Brandt, chief marketing officer, Sprout Social We’ve all struggled with the same dilemma: An angry customer Tweets you a less-than-positive message, irked about customer service or perhaps just wanting to throw you some shade. Then, the question looms: Should we respond—or sweep the issue under the rug? Too many brands take the latter path, ignoring any message they ...Read the full article