Why buy buttons on Pinterest and Instagram haven’t taken off for retailers

by Yuyu Chen
When Pinterest and Instagram introduced click-to-buy features last summer, the hope was that they’d help brands turning mobile browsers into shoppers. After all, mobile represented just 16 percent of e-commerce dollars in 2015, compared to 84 percent on desktop, according to comScore. But these buy buttons haven’t quite taken off as hoped.Read the full article