Will Brands Fund the Next ‘Spotlight’?

In March, Amazon Prime chose to promote its new season of the police drama Bosch with “How to Solve a Murder,” a hard-hitting series of true crime articles produced with Guardian Labs, the publication’s branded content studio. Earlier in 2016, coffee brand Kenco spread word of its charitable farming project with Coffee vs Gangs, a collection of stories on the drug trade in Hon ...Read the full article

  • Verizon Kills Its Content Marketing Baby

    adage.com - 8 readers - After suffering scathing criticism, Verizon Wireless has shut down its content marketing publication, SugarString, two months after its launch.