A CMO’s View: How Dun & Bradstreet used MarTech to modernize its brand

by Amy Gesenhues
Last March, Dun and Bradstreet underwent what the company defined as a “brand modernization” initiative. The project included a complete overhaul of its go-to-market strategy and creative expression – top to bottom. When asked what role MarTech played within its latest initiative, CMO Rishi Dave says marketing technology was at the core of the project.Read the full article