Brand Newsroom 89: Smart Social Media & The Happy Chewbacca

This week, a video of a woman trying on a Star Wars Chewbacca mask took the internet by storm. With almost 140 million views at last count, the video has become the most popular Facebook Live video of all time. In an equally impressive feat, the Brand Kohl’s, where the mask was purchased, responded quickly to continue the benefits to the brand.Read the full article