Burberry wants to monetize its 40 million social followers

This story first appeared on Glossy, Digiday’s sister publication devoted to all things fashion, tech and luxury. Burberry is widely recognized as a digitally sophisticated luxury brand, but it’s been hard to translate that into sales. The British fashion house has been an early adopter of a long list of digital platforms: Snapchat Discover, Apple TV, Apple Music, Japan’s Lin ...Read the full article