- Our Blog
adweek.com - 33 readers - Facebook is shutting down Facebook Exchange and moving advertisers to newer products in a coordinated effort to focus more heavily on the social network's mobile-first advertising products. According to the company's most recent earning's report, mobile now accounts for 82 percent of the company's overall revenue.
wsj.com - 19 readers - Facebook is planning to shut down its ad exchange product, FBX, which lets ad tech companies buy desktop ads on behalf of marketers. The tech giant is focusing more on mobile ads and its growing Audience Network.