Facebook to sunset FBX desktop retargeting in favor of mobile capabilities

by Ginny Marvin
Facebook’s desktop retargeting solution, Facebook Exchange (FBX), will soon meet its end. Facebook’s decision not to expand FBX access to mobile inventory has led to the exchange’s declining influence. Instead FBX has been overshadowed by the newer Custom Audiences and Dynamic Ads capabilities. “Dynamic Ads and Custom Audiences have mobile at their core and are delivering ex ...Read the full article