Not Everything Has an ROI (and That's OK): Virginie Glaenzer on Marketing Smarts [Podcast]

Many marketers have a healthy obsession with metrics. We might experiment with channels and tactics, but we'll dig in and invest a lot of time and effort only if there's some indication that our audience is responding. And yet we know that some things can't easily be measured, like how someone's emotional attachment to a brand affects the bottom line.Read the full article