Snapchat hires Betsy Lack as head of global brand partnerships

by Lucia Moses
Snapchat has hired a heavy-hitter from traditional media as it attempts to win over brand advertisers. Betsy Kenny Lack comes on as head of global brand partnerships for the disappearing messaging app, reporting to Imran Khan, Snapchat’s No. 2 behind CEO Evan Spiegel. Lack worked for Condé Nast’s Vanity Fair for eight years, under editor in chief Graydon Carter, where she help ...Read the full article