The Wall Street Journal is running its first big native ad campaign in the UK

Six months after The Wall Street Journal’s U.S. Custom Studio launched its in-depth ad campaign, “Cocainenomics,” to promote Netflix’s “Narcos,” the Journal unwrapped its first ambitious native ad campaign in the U.K. Launching May 24, the “An honest history of hacking” campaign for antivirus software Bitdefender took three months to produce.Read the full article

Wearables & Smart Home Technology Helps Seniors Age in Place

As the population of older Americans continues to increase, there is a growing need for technology solutions that allow seniors to “age in place” – respectfully, gracefully and safely. Residents at Ohio Masonic Home’s Springfield campus are piloting a new technology from Reemo that combines the Samsung Gear S2 smartwatch and Samsung’s SmartThings connected home technology. This solution enables older adults to operate lights, locks, thermostats, televisions and other appliances with a flick of the wrist. Meanwhile, the Ohio Masonic staff can remotely track biometric and behavioral data in real time and spot potential health declines. Learn more about Samsung’s approach to senior care here.