[Video] Google Performance Summit 2016 Review

by Jeff Sauer
Yesterday was the “big day” for fans of Google AdWords and Google Analytics. Google had teased upcoming announcements at their “Performance Summit” for months, and I have been dying to attend virtually ever since I marked it on my calendar. Having attended 7 Google Analytics summits in the past (2008-2014) and live-blogging the announcements in 2012, 2013 and 2014, I was exci ...Read the full article

Google Performance Summit 2016 Review by Jeffalytics

The 2016 Google Performance Summit of 2016 featured updates to both the Google AdWords and Google Analytics platforms. The biggest announcement was probably the new ad formats in AdWords. These mobile-first improvements are a big deal for advertisers looking for more coverage, ad options and better control of the efforts. The Google Analytics announcements were overshadowed by what was released for AdWords. The biggest announcement is a free version of Google Data Studio that is available immediately. Watch this video to hear our reaction to all announcements!