AdWords ETA: What You Need To Do Now

by Karen Amundson
By now, you’ve heard the AdWords Expanded Text Ads announcement. This is big news for search engine marketers. Initial Google reports cited CTR lifts of 20%. But the change is going to require a massive amount of copywriting—or the risk missing out big. Unless you’re one of a few beta testers, Expanded Text Ads isn’t yet available in your AdWords account.Read the full article