Agencies say new Snapchat audience ratings will boost spend

This week, Snapchat partnered with Nielsen to offer deeper audience metrics in the U.K., and now agencies expect the advertiser cash to flow. Previously, the social network had offered advertisers few insights into the habits of its 130 million daily users. Now, with the addition of Nielsen mobile Digital Ad Ratings (mDAR), brands and agencies are able to measure its “3V” vide ...Read the full article