Connecting Dots in the Path to Purchase, Empyr Focuses on Pay-Per-Sale for SMBs

One of the great ironies about the mobile revolution has been that while digital ad impressions are easy to track, using that data to determine mobile ads’ efficacy has proven a challenge. Many brand marketers are still left wondering how much retail lift the ads actually achieve — and as a result they are perhaps a little more conservative with their budgets than if they coul ...Read the full article