Data as Personalization: How to Turn Kryptonite Into Treasure

Some marketers hear “big data” and their heads spin. They know it can be valuable, but it also can be a mess of multiple databases with divergent fields, formulas, and more. They see data as their marketing kryptonite. To see this kind of data as a treasure chest – as a means to be more effective in your content marketing – I suggest you use the word “personalization” when you talk big data.Read the full article