Reactions to the Demise of FBX

Reactions to the Demise of FBX Posted: 05.26.2016 Facebook confirmed yesterday that it will be shutting down its ad exchange, FBX, which, since 2012, has allowed third-party ad technology companies to purchase ads on the social network. A few quick takeaways for Facebook advertisers who now won’t have access to the retargeting functionality of the exchange: It won’t affect mobile.Read the full article