Remember digital advertising pioneer Ari Bluman

by Shareen Pathak
Ari Bluman, a digital agency pioneer known for a no-BS attitude and a combative spirit unique in the industry, passed away this week of cancer. He was 44. Bluman, who was most recently chief digital investment officer at GroupM, was widely known as a creative and ambitious mind in the industry. He leaves behind a legacy of pushing the industry towards more reliable programmati ...Read the full article

  • GroupM Plans to Ditch Open Ad Exchanges - 2 readers - WPP’s media buying unit GroupM will stop buying online ads from open ad exchanges entirely by the end of the year, according to its chief digital investment officer, Ari Bluman.