Ten Email Marketing Influencers You Should Follow on Twitter

When you boil it down to its essence, email marketing is all about sharing and influencing. We share information with customers—increasingly in the form of personalized experiences that focus on their needs—but with the goal of influencing them to make a decision, such as purchasing our product or service. So, you might say that “sharing and influencing” is part of the DNA of our industry.Read the full article