Well played, Google: Advertisers (finally) get more device bidding controls

by Andy Taylor
Just last week, I submitted this column with the title, “Is it time for Google to rethink Enhanced Campaigns?” The piece I wrote was rife with criticisms of the desktop/tablet-centric campaign structure advertisers have been stuck with, and it proposed some possibilities for an upgrade. And just like that, before it was time for my original submission to publish, it happened.Read the full article