King Arthur Flour Uses Facebook to Build Friendships
An interview DJ Waldow (Waldow Social) did with PJ Hamel (King Arthur Flour) discussing how they are using social media - specifically Facebook - to build friendships with their customers.
Jason Fried, 37 Signals, Marketing by Sharing
The Talk: Marketing by Sharing Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. 37signals' products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework. 37signals' products do less than the competition - intentionally. Jason believes there's real value and beauty in the basics. Elegance, respect for people's desire to simply get stuff done, and honest ease of use are the hallmarks of 37signals products.