Android users open 2x more notifications but iOS users much faster to open — [report]

by Greg Sterling
A new report on push notifications and personalization from Leanplum finds a huge discrepancy between the behaviors of Android and iOS users. Android sees open rates twice as high as those on iOS but Apple users open notifications much faster, suggesting they’re potentially more qualified. Android sees open rates of 3.48 percent for push notifications while iOS has open rates of 1.Read the full article