Facebook plans to close LiveRail ad exchange to focus on Audience Network

by Ginny Marvin
Facebook is winding down LiveRail, the video ad tech business it acquired in 2014. In 2015, LiveRail began to power ad serving for all in-app ads on the Facebook Audience Network — launched in 2014 to target ads to Facebook users in apps (and now mobile websites) beyond Facebook itself — including native video and display ads, in addition to supporting desktop advertising.Read the full article