How a Simple Story Can Help You Win Your Prospect's Trust

When someone visits your website for the first time, she's not likely to buy from you on that first visit, regardless of how good your product or service is. She's already visited other sites. The argument they presented didn't convince her. They offered her no benefits and didn't solve her problems. All the sites she's seen are saying the same thing. All making similarly exaggerated claims.Read the full article