How Marriott uses WeChat in China

by Yuyu Chen
With Chinese tourists spending $215 billion last year, up 53 percent from the year prior, WeChat is becoming a key channel for hotel chains including Marriott, Hyatt, Sheraton and Shangri-La to stay connected with customers in the Asia. Marriott has two WeChat accounts that it uses, one to communicate with customers and the other for employee retention and recruitment.Read the full article