How maurices Increased ROI by the Strategic Use of Omni-channel Marketing

“The real challenge is that the path to purchase isn’t just a single step anymore,” said Ali Wing, Chief Marketing Officer, maurices. The clothing retailer has addressed this in two ways, Ali said. Putting in place attributions in order to organize which channels receive credit Transitioning analysis of those attributions from a transactional approach to that which includes ...Read the full article

Increasing ROI by the strategic use of Omni-channel marketing

Watch all of our interviews from IRCE at: Ali Wing and Eric Bibelnieks sat down with MarketingSherpa reporter Courtney Eckerle in the MarketingSherpa Media Center at IRCE 2015 to discuss how Maurice is using data to help understand how customers are using multiple paths and channels while going down the path to purchase and which paths they should invest in