LiveRail Derailed: Facebook Shutting Down Video Ad Exchange

by David Cohen
Facebook announced in January that it would no longer accept ad-serving customers for LiveRail and that it would transition existing ones to other products, and now it appears to be the end of the line for the programmatic video ad exchange. The Wall Street Journal reported that LiveRail will be shut down, although the LiveRail brand may still be used on new ad tech products for video ads.Read the full article