Online Marketing News: 29 Content Metrics, Twitter Ditches Brevity and Hungerithms

Content Marketing Measurement: 29 Essential Metrics [Infographic] Knowing whether or not your content marketing is working is one of the biggest challenges that content marketers face. But you don't have to face that scary challenge alone. Curata has compiled 29 important metrics to help content marketers measure the success of their content marketing, and they're more than just top level.Read the full article

TopRank Marketing News Roundup May 27, 2016

Join TopRank Marketing's Tiffani Allen and Josh Nite as they explore the top online marketing news stories of the week!



  • Facebook Is Shutting Down Its Desktop-Based Ad Retargeting Exchange

    adweek.com - 17 readers - Facebook is shutting down Facebook Exchange and moving advertisers to newer products in a coordinated effort to focus more heavily on the social network's mobile-first advertising products. According to the company's most recent earning's report, mobile now accounts for 82 percent of the company's overall revenue.

  • Snickers 'Hungerithm' Sets the Candy's In-Store Price Based on the Internet's Mood

    adweek.com - 11 readers - Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the price of its candy bars in 7-Eleven stores accordingly, in real time.  The angrier the Internet, the cheaper the candy—to make eve