Survata offers first online surveys targeted at second- and third-party user segments

Before they begin a campaign, advertisers obviously would like to know if an ad appeals to the targeted user type. Consumer research firm Survata is now offering a new way to find out. This week, the San Francisco-based company announced the launch of Segment Surveys. As the name suggests, the beta offering allows marketers to conduct online, anonymized surveys directed at ...Read the full article