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adweek.com - 36 readers - New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names.
adweek.com - 40 readers - Taco Bell has shattered a Snapchat record. Last week, the brand launched a sponsored lens campaign that turned consumers' heads into a giant taco shell to celebrate Cinco de Mayo—resulting in 224 million views in one day.
adweek.com - 12 readers - () Instagram is bringing videos to its Carousel ad format, allowing marketers to pick five videos—or a combination of videos and photos—for users to swipe through. Launch partners include Airbnb, Taco Bell, Hollister, IBM and W Hotels.
bbc.co.uk - 27 readers - A Texas mother trying on a Chewbacca mask holds the record for the most-views on a Facebook live streamed video