Demystifying the display advertising landscape

You’ve probably seen the Display Lumascape. This chart is the most referenced visual I’ve ever seen from people describing the display advertising space. It categorizes the hundreds of ad tech companies in the ecosystem and how they relate to one another. Not for the faint-of-heart (or the eyes). The good news: We have more choices than ever. The bad news: We have more choices than ever.Read the full article