Brand Newsroom 90: Sergio Brodsky on Urban Brand Utility

Have marketers been too seduced by creativity and forgotten why we’re here? That is, have we forgotten our purpose is to answer the question, ‘how can I help you?’ Starcom strategy director Sergio Brodsky thinks we have. He joins James, Sarah and Nic this week to talk about urban brand utility — the idea that marketing can be used for public good, with simple ideas and message ...Read the full article