Confessions of an agency CEO: ‘Agencies use new tech when they know it will fail’

by Yuyu Chen
The purpose of marketing is to drive sales, which is why brands hire agencies. But many times, when a new technology comes out — be it QR codes, wearables, augmented reality or virtual reality — agencies push clients to jump onto a shiny project even while fully aware that it will not lead to return on investment.Read the full article