Efficiency and arbitrage: two strategies to own performance marketing

by David Rodnitzky
“Facebook ads don’t work anymore,” according to an investor friend of mine, who had witnessed one of his portfolio companies reduce their Facebook spend by more than 50 percent in the past few months. “Companies can’t get the ROI they used to get on the network.” The complaint was reminiscent of a Yogi Berra quote about a popular restaurant: “Nobody goes there anymore. It’s too crowded.Read the full article