From blah to bam! 7 ways to make a “boring” brand interesting

From blah to bam! 7 ways to make a “boring” brand interesting Posted: 05.31.2016 Do you think hailing a cab is particularly cool or exciting? How about searching for a doctor who accepts your insurance? Chances are, you probably don’t. But, what’s your overall perception about companies like Uber or ZocDoc? Do you think they’re cool? Innovative? Perhaps even game-changing? ...Read the full article