How to Implement Kinder, Gentler Marketing: 4 All-Natural Truths

by Pamela Wilson
I have a love/hate relationship with a soap company. About five years ago, I stumbled across their products online. They boasted rare and unique scents and naturally-sourced ingredients. They were irresistible (to me, anyway). And their prices seemed reasonable. So, I placed an order. And that’s when my troubles began. I had to share my email address to complete my transaction.Read the full article

Copyblogger - Content Marketing - Content Marketing Glossary

http://www.copyblogger.com/content-marketing-glossary/ Content Marketing Content marketing is the process of creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell. In other words, you educate people so that they know, like, and trust you enough to do business with you.


Copyblogger - Marketing Automation - Content Marketing Glossary

http://www.copyblogger.com/content-marketing-glossary/ Marketing Automation Marketing automation refers to software used by people and companies to streamline, automate, and measure marketing workflows by automating tasks. In other words, it performs some manual marketing tasks for you. Night or day. Rain or shine. Here’s an example of how it works. Imagine someone downloads one of your ebooks. Marketing automation software will capture the contact information from the form, segment the lead based upon the information it gathered, and then send out an appropriate series of emails for that person over a prescribed time. That is marketing automation in a nutshell.


Copyblogger - Podcast - Content Marketing Glossary

http://www.copyblogger.com/content-marketing-glossary/ Podcast A podcast is an audio file you can listen to on demand. This American Life is a podcast. The incredibly popular crime-investigation show Serial is a podcast. In fact, you can think of a podcast as portable content. Once you’ve downloaded the episode, you can listen to your favorite shows anytime, anywhere — as long as you have a smart device like a phone or tablet. Some podcasts follow an interview format, like Marc Maron’s WTF. The podcast Stuff You Should Know uses a stable or rotating panel of experts to discuss different topics. Some are sheer entertainment, like The Truth, which is a movie for your ears. And then there are monologues like Dan Carlin’s Hardcore History. Rainmaker Digital has an entire network of podcasts around the themes of digital business and marketing. You can find all our shows at Rainmaker.FM. Unlike reading a blog post or watching a video, podcasts are the only truly mobile medium. You can listen to them while walking, driving, or lying down with your eyes closed.