How to Measure the Value of Your Content: Three Sets of Metrics

More than ever, B2B marketers are held accountable to driving revenue—and proving that they are. We're investing in the right technologies and programs, and fueling channels and tools with high-quality, buyer-centric content. But what's actually working and what's falling flat? Fully 50% of B2B enterprise marketers cite the inability to measure content effectiveness as a challenge.Read the full article