Smart Messaging Will Triple Your App Retention

by Caitlynn Cush
Posted on 31 May 2016. According to Kahuna’s 2016 Q1 Mobile Marketing Index report brands can increase 90 day retention rates 3 times with smart messaging. That’s great news, since retention is more profitable than an acquisition. Not only does smart messaging increase retention, but the personal and timely communication will help to decrease uninstall rates and increase r ...Read the full article