Facebook Pages Paid for 31.68% of Total Reach in April (Report)

by David Cohen
Brands on Facebook are slowly beginning to accept the fact that the social network is a pay-to-play platform. Social analytics and reporting firm Locowise found that 43.28 percent of the 5,000 Facebook pages it studied in April used Facebook advertising, which accounted for 31.68 percent of their total reach.Read the full article