Gary Illyes: What Is Hreflang and What Does It Do?

by Mark Traphagen
In our second Virtual Keynote with Google Webmaster Trends Analyst Gary Illyes, our CEO Eric Enge asked him about how Google treats various SEO tags. In this post I will summarize what Gary had to say about the hreflang tag. You can watch the segment where this discussion occurs here: What is the hreflang tag? The hreflang tag is used when a site has various language versions of its pages.Read the full article

Gary Illyes on Hreflang Tags - Stone Temple Consulting Virtual Keynote 2

An excerpt from our second Virtual Keynote event with Google Webmaster Trends Analyst Gary Illyes. Our CEO Eric Enge asks Gary to clarify exactly how Google uses hreflang tags and to clear up some common errors sites make using the tag.