How Burberry, Coach and Chanel win over WeChat users

by Yuyu Chen
This story originally appeared on Glossy, Digiday’s sister publication for all things tech, fashion and luxury. Luxury brands are putting more resources into China’s booming mobile app WeChat, where they can sell products directly to more than 600 million users. That’s no surprise. According to Bain & Company’s 2016 survey of nearly 1,500 Chinese consumers, 60 percent ide ...Read the full article