Performance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectiveness

As the NBA and Stanley Cup playoffs rage and the Olympics loom, untold dollars are pouring into sports sponsorships as major brands hope to bring home some gold of their own. Betting on centerpiece sporting events such as these has been a no-brainer for decades, and putting your brand in the hands of a team or athlete is a fairly safe play to call.Read the full article