What Cadbury learned spending half of one brand’s digital budget on Snapchat

Some teens weren’t even alive when Cadbury aired its last TV ad for brand Crunchie back in 2000. But this month the chocolate bar has been all over their spiritual home, Snapchat. The marketing push is part of Cadbury’s long-term “Obey Your Mouth” campaign, which launched on May 11. Sales of chocolate snacks has been declining, so Cadbury’s aim is to sell its ‘singles’ bars – ...Read the full article