12 reasons for brands to use GIFs in content marketing

GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy. GIF, which is an acronym for Graphics Interchange Format, was introduced back in 1987 by Steve Wilhite of CompuServe as a new way to present a moving image.Read the full article

  • Videos may make up 84 percent of internet traffic by 2018: Cisco

    reuters.com - 6 readers - Video consumption of the World Cup alone will generate nearly as much Internet traffic as occurred in all of Australia in 2013, according to a new Cisco Systems Inc report that shows growth in Internet traffic is fueled by video.