AdWords’ new extra headline: 7 ways to make the most of it

by Matt Lawson
Last Tuesday was a big day for AdWords. During our annual Google Performance Summit Keynote, we introduced a wide range of exciting new stuff. What got me most excited was expanded text ads. I think it’s one of the most significant updates to AdWords since the invention of Quality Score. To recap, we’re currently testing ads that have two 30-character headlines and one 80-ch ...Read the full article

Google Ads & Analytics Innovations Keynote

Welcome to the Google Performance Summit livestream! Tune in now to hear Google’s latest mobile-first innovations, the moment they’re announced. Let us know what you think by joining the conversation at #GoogleSummit.