How SEO Differs from SEM (And How Each Can Save Your Business)

by Matthew Toren
This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. Search engine optimization and search engine marketing (SEO and SEM) are both incredible resources, but which one can save your business? What’s the difference? While the terms are closely related, mistaking one for the other could quite literally cost your company thousands.Read the full article

How Bing Ads works for you

Search engine marketing (SEM) and pay-per-click advertising (PPC) can be summed up in three steps. Customers search for you, they find your ad and you get more visits, calls or foot traffic to your store.