Lee Enterprises and Okanjo Team Up to Match Ads to News ‘Sentiment’

by Tom Grubisich
One of the worst fears of news publishers is an airline ad accidentally appearing next to an article about an airplane crash. Rather, what publishers would like to see, and regularly, are ad messages that appear to be perfectly related and contextually appropriate to the articles they are beside. When readers browse to a story about one of their favorite sport teams, publishe ...Read the full article